ABOUT THE COURSE

Google offers the most widely utilized site analytics software and services- Google Analytics. It provides detailed analysis and insights of the traffic of websites, the source of the traffic and also provides the details of the conversion rate and sales.

It can track visitors from majorly all referrers, including traffic redirected from various search engines and social networking sites, direct visits by visitors and referring sites. Other than these details, it also highlights and shows advertising, PPC networks, traffic generated from email marketing and other sources such as links enclosed within PDF documents.

Course Benefits

Google Analytics Course at ßLearnbea is designed by industry experts for the marketing executives sp they can quantify the performance of various marketing initiatives taken by organizations- initiatives taken in the domain of marketing such as Internet Marketing and Digital Marketing.

SEO professionals will find the program extremely beneficial, as they will learn to examine the performance of a website in a more quantifiable, logical and pragmatic manner. Also, it provides them the perfect opportunity to understand the vast potential of Google Analytics and marketing analytics.

Learning Outcomes

The Google Analytics Certification course will enable you to:

• To know where your visitors are located
• What are the keywords the visitors are searching to visit your site
• The pages clicked maximum number of times on your website
• You can see the control panel that shows the most important analytics information and data in the form of the dashboard
• Get to know which campaign helps you get the maximum number of conversions
• Which is the top content page of your website
• The weakest links or pages in your website
• Understand at what point of the entire shopping process the people exit or logout of your site

THE IDEAL CANDIDATE FOR Google analytics 

Digital Marketing is a rapidly growing industry that has a lot of opportunities to offer. The course is well suited for:

• Students and Fresh Graduates looking for having fascinating career in marketing
• Entrepreneurs– To escalate their market positioning by planning and executing using online as a mode
• Freelancers and traditional advertisers- To stay relevant in super fast digital world
• The course is beneficial to working professionals from marketing, sales and business development

PREREQUISITES

There are no such prerequisites, other than a genuine interest and zeal to learn about the subject.